The plus and minus of the modern buyer journey is someone can go straight to being a converted customer. I don't want to talk to anyone. I just want to click ‘Buy’. And then the inverse of that is true, which is they take a year. There's no one way and there's no one thing. - Martina Lauchengco
It's like a classroom. We have to make sure every learning style is supported. We can't just only teach in lecture style or only teach in experiential styles. We have to have a little bit of each of those things to bring the point home and hope one of them lands. - Martina Lauchengco
So same thing with your customer base. They're going to want to learn differently. What convinces them in the end ultimately is going to be highly variable. - Martina Lauchengco
Each modern buyer travels an independent journey.
Increase the probability of content collisions during exploration and qualified investigation. Support multiple consumption methods, concurrently. Make it easy for the buyer.
Looking for more? Read the book.
LOVED: How To Rethink Marketing for Tech Products
by Martina Lauchengco, Wiley
https://martinalauchengco.com/loved-the-book
Full length conversation with the always energetic, insightful, and thought provoking Martina
Martina Lauchengco: LOVED, Lessons, Modern Marketing Leadership | Turn the Lens podcast with Jeff Frick -
- Transcript and Extensive show notes - https://www.turnthelenspodcast.com/episode/martina-lauchengco-loved-lessons-modern-marketing-leadership-turn-the-lens-20
- or wherever you podcast
#Agile #AgileProcesses #BookReview #Buyer #BuyerJourney #ConsumerBehavior #Costanoa #Customer #CustomerEngagement #DiverseLearning #Engagement #GoToMarket #Greg #Innovation #Interview #Journey #Leadership #Marketing #MarketingEvolution #Modern #ModernBuyerJourney #Podcast #Product #ProductDevelopment #ProductMarketing #SalesStrategies #TechnologyChanges #TurnTheLens #ValueProposition #VC #VelocityTaylor #VentuerCapital #Venture #VentureCostanoaVentures #WomenInVenture
Share this post