There is an incredible amount of choice and competition in every single category. - Martina Lauchengco
The shift on the product side is demanding that go-to-market teams also reexamine what is it that we do and how do we do it. - Martina Lauchengco
How do we make sure that we're taking advantage of this incredible velocity that we have and this incredible stuff that's happening? - Martina Lauchengco
Agile changed everything.
Good news - No more MRDs and PRDs, they've been replaced by MVPs.
Bad news - Markets, messaging, technology, and the competition are moving faster than ever before.
Per Martina's tip, where is the core of what we do, and how we do it?
Are you getting contributions from the all members of the team to get better data for what's happening on the ground, and to reduce the number of blind spots?
Today's the slowest day of technological change for the rest of our lives.
Full length conversation with the always energetic, insightful, and thought provoking Martina Lauchengco
Martina Lauchengco: LOVED, Lessons, Modern Marketing Leadership | Turn the Lens podcast with Jeff Frick
- YouTube -
- Spotify -
- Transcript and Show notes - https://www.turnthelenspodcast.com/episode/martina-lauchengco-loved-lessons-modern-marketing-leadership-turn-the-lens-20 - or wherever you podcast
Looking for more? Read the book.
LOVED: How To Rethink Marketing for Tech Products
by Martina Lauchengco, Wiley
https://martinalauchengco.com/loved-the-book
#Agile #Leadership #Product #Marketing #ProductMarketing #VC #WomenInVenture #VentuerCapital #ProductDevelopment #AgileProcesses #MarketingEvolution #GoToMarket #TechnologyChanges #Innovation #Interview #Podcast #TurnTheLens
Agile processes have totally changed how products get developed - Martina Lauchengco